I recieved this email yesterday from a well known internet marketer and decided to post it in full as it is an important lesson to all of us.
Friday, May 29th, 2020
Halifax, Nova Scotia, Canada
Sunny and 64 F
Thanks for being a member of my traffic and conversion sites.
I wanted to pass along a message that I shared with the members of my Your Success Advantage program earlier this week. It has an important lesson about traffic and building your subscriber list.
Here it is …
I am getting a late start today because I was up all night, dealing with people who want to get “something for nothing”.
These are people at my sites who try to “game” or take advantage of the way the system is designed for their own personal benefit. I had to track down and remove 42 different accounts across all the sites. They were literally stealing from the community and from me. They want to get benefits out without putting in the work or the investment that you and I have.
Unfortunately, I come across these people too often. Not just because they are taking advantage of me, or the system. Often, they are taking advantage of YOU and I spot their lies in the signups coming in to the lead capture pages. When I see it, I always let the member know that they are being scammed by a unscrupulous traffic source. However, they keep popping up because they make promises for fast and cheap signups are irresistible.
I want to educate you about these scams so you can avoid them.
Building an email list works on a set of universal rules. It all starts by understanding your goals. The goal is not to build the biggest list possible. Your goal is to build a list that is INTERESTED in what you are promoting and that will BUY from you. Having a big list of people who don't open your emails is useless. So is having a list that never buys.
This means that the quality of your signups is as important as the number of your signups.
Anyone can tell you that they will sell you traffic that will put 100 signups on your list and then deliver those 100 signups. They can just go to your lead capture page and put 100 random email addresses in. They signup 100 times with other people's email addresses and now you have 100 signups.
What is the effect of building a list with these fake signups?
You start sending emails to these 100 people. They report your emails as spam and you get banned from your email auto-responder. They never signed up for your information and they are not interested. To them, you are a spammer. To Gmail, you are a spammer. To AWeber or Get Response, you are a spammer.
If you build your list this way, then you ARE a spammer and you will pay the price.
This kind of list will never lead to sales. Any money you paid for this kind of traffic or signups is wasted.
I see this kind of abuse almost everyday in the people promoting my different sites, Your Viral List pages, and Your Success Advantage. The members think that they are buying reputable traffic, but they aren't. I recognize the tactics and the patterns that these scammers use and have to mark all those fake signups as Removed. I have to manually remove them all from my auto-responder. I am not going to email those people. If I do, then the entire system is at risk.
There is a rule that I learned in my career in software development that applies equally to building a list.
“Fast, cheap, or good. You can only pick two.”
You can build your list fast and cheap, but it won't be good.
You can build your list fast and good, but it won't be cheap.
You can build your list cheap and good, but it won't be fast.
However, in the email list building world, you cannot sacrifice “Good” because then you are a spammer and will end up losing your list.
So that only leaves you with two choices.
“Fast and Good … but not Cheap”, or “Good and Cheap, but not Fast”.
If you find anyone offering traffic that promises to do it fast and cheap, then you know it is a scam and that the quality of signups will NOT be good. There is no magic lead source that is fast, cheap, and good. It breaks the laws of nature.
If you are buying traffic in the “work from home” or “business opportunity” niche, then expect to pay between $1 and $4 for every signup you receive for a free offer or lead capture page. If you are promised signups for under $1, then it is a scam and the signups will never buy anything from you. If they are charging more than $4 for traffic to get one signup, then you are being taken advantage of.
Please don't waste your resources on buying traffic that generates fake signups. It doesn't benefit anyone except the scammer you gave your money to.
Make the decision, are you going to build your list slow by earning your traffic … or are you going to spend what it takes to build a list fast with real, signups that are interested? There is NO THIRD OPTION!
Take ACTION to Supercharge Your Success
P.S. – Building an audience of people who know, like, and trust you is the best way for someone starting out to get results online.